Bound for Greatness

Sideline Silence with Matt Coleman


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What happens when silence on the sidelines becomes louder than the voices that should matter most?

In this powerful episode of Bound for Greatness, host Scott Garvis sits down with Matt Coleman, Athletic Director at American Leadership Academy – Gilbert North, to tackle one of the most pressing and misunderstood issues in education-based athletics: "sideline silence." This is the moment when parents, out of fear of retaliation or rocking the boat, stay quiet even when they see their children struggling in a sport they love.

Key Takeaways from this Episode:

  • Why unexpressed concerns become uncontrollable conflicts

  • How athletic leaders can break the silence with culture, systems, and transparency

  • The difference between empowering student-athletes vs. enabling them

  • Actionable strategies to build trust between coaches, parents, and players

  • How to develop “courageous conversations” across every level of your athletic department

Matt shares leadership lessons from his journey across the country from Florida to California to Arizona and breaks down his holistic, purpose-driven approach that centers the student-athlete in every conversation. With empathy, structure, and intentionality, Matt offers a roadmap for ADs, coaches, and parents to move from conflict to connection.

Whether you're a parent, coach, or administrator, this episode is a masterclass in navigating tough conversations, building trust, and putting kids at the center of it all.

Tune in and be part of the movement to end the silence—and lead with courage.

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Bound for GreatnessBy Scott Garvis

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