Great earned campaigns are hard to come by. In B2B, they’re even rarer. With complex ideas to convey, how can technology help transform marketing creativity? This time on Sideload, we have highlights from a recent fireside discussion with Jonathan Bean, Chief Marketing Officer at Sinch, and then we’ll deep dive and discuss creative bravery in B2B & lessons learnt along the way, to understand how technology and creativity can intertwine.

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