Amazon Pay-Per-Click (PPC) and Demand-Side Platforms (DSP) are two of the most popular advertising platforms for ecommerce businesses. Both platforms offer a unique set of features and benefits, which can make it difficult to decide which one to use. They both have their pros and cons, but if you know the right techniques, they can be used together to create a very powerful marketing campaign. In this episode, we have Matt Altman to unveil the strategies on how to leverage both Amazon PPC & DSP to develop a well-rounded advertising strategy that will help you achieve your business goals.