Attention Retention

Sign-on Bonuses: Helpful or Harmful?


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The new year begins with a big question: are sign-on bonuses actually useful recruiting tools?

Tim and Jackie discuss how these bonuses can backfire for carriers and where that money can have more impact. Jackie explains how some carriers are moving that money into higher CPMs rather than bulk amounts paid out over several months/years.

Several drivers call in to share their thoughts on carrier communication and where they go to look for new jobs.

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Attention RetentionBy KJ Media

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