Signal: A marketing and advertising podcast

Signal EP5: Reports say Amazon is asking BVOD providers to pay to play, NFL Week 1 delivers the same audience for more money, and the ad platforms 'lean in' to media mix modelling


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This week: Amazon wants a 30% cut of BVOD ad revenue in AU, NFL ratings deliver the same audience for more money for broadcasters, and what’s with the mega platforms sudden embrace of media mix modelling?


Hosted by Ben Shepherd and recorded in Melbourne, Australia.


Email Ben Shepherd ben at benshepherd dot au


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Signal: A marketing and advertising podcastBy Ben Shepherd