This week: Does brand reputation really matter? we are about to find out with Qantas; Amazon Prime Video makes their base tier ad supported, making another move to become a proper video ad player; General Mills increases media investment 10% to combat private label gains.
Signal is hosted by Ben Shepherd and recorded in Melbourne, Australia
Email Ben at ben at benshepherd dot au
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By Ben ShepherdThis week: Does brand reputation really matter? we are about to find out with Qantas; Amazon Prime Video makes their base tier ad supported, making another move to become a proper video ad player; General Mills increases media investment 10% to combat private label gains.
Signal is hosted by Ben Shepherd and recorded in Melbourne, Australia
Email Ben at ben at benshepherd dot au