Every decision a leader makes sends a signal...about priorities, credibility, and direction. And not making a decision is also a decision. It sends a signal too.

In this conversation, Amtech CEO Jay Patel shares how he’s rethinking the silent cues that shape perception across his business. From hiring and branding to floor audits and team alignment, Jay explores how leaders unintentionally broadcast their values and how being intentional about those signals creates stronger reputations, healthier operations, and better outcomes.

We get into game theory, signaling asymmetries, and the difference between appearing capable and being capable. Jay reflects on how owning your current state and projecting your next step without overpromising can shape trust with employees, vendors, and the market.

The way your operation runs is already telling a story - is it the story you want to be telling?