Signe Lønholdt is an executive at LEGO Group and a leader of a team dedicated to connecting and strengthening the relationship between the community of adult LEGO fans and the company.

Educated in business, economic, and financial journalism, her career has spanned from TV news reporting, being a web editor at a popular Women’s Lifestyle Magazine before joining the LEGO company in 2011. From there, she's launched an award-winning web experience for adult fans.

She’s a value investor who's more passionate about the hunt for business knowledge than moving money into stocks. She's also a mama, a mentor, an avid dodgeball player, and is most likely to be found with her nose in a book or any other medium, collecting gems of knowledge.