In this episode of Money Talk With Tiff, Tiffany sits down with Maya Elious, a renowned branding expert, to talk about what it really means to reinvent yourself when you feel like you've outgrown your business or brand. 

If you're feeling burned out, unexcited, or simply misaligned with your current business path, this episode offers both the permission and practical tips you need to evolve!

Check out the full show notes: https://moneytalkwitht.com/podcast-show-notes/reinventing-your-brand-and-yourself/

Key Takeaways

• Recognizing Burnout & Misalignment:
  Maya explains how burnout is often a sign of misalignment rather than just overwork. If your business or its offerings no longer energize you, it might be time to consider a change.
• Permission to Grow:
  Wanting something new doesn’t mean you’re ungrateful for your journey. Growth is natural and necessary—congratulate yourself for evolving!
• How to Reinvent:
  Start by honestly evaluating what aspects of your business you no longer enjoy. Identify what still brings you joy, then clarify if you’re changing your audience/message, your business model, or both.
• Detaching Identity from Your Brand:
  Maya shares strategies for those whose businesses are closely tied to their personal identities. Consider shifting focus to your company’s vision, values, and team.
• Practical Tips for Rolling Out a Reinvention:
  Plan a thoughtful rollout—update your visual branding, messaging, and offerings with intention so your audience can get to know the new you.
• Reinvention vs. Rebranding:
  There’s a big difference! Rebranding is usually about new visuals, while reinvention digs deep into your business model, offers, and ultimate purpose.
• Cautionary Tales:
  Maya references real-world examples (like Kim Kardashian’s initial Skims misstep) to highlight why market research and cultural awareness are key when making big changes.

Connect with Maya Elious
Ready to explore your own reinvention? Learn more or work with Maya at https://mayaelious.com/evolve

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