Icelandic hotelier Sigurlaug Sverrisdóttir has built a reputation for her innovative approach to creating immersive guest experiences.

Growing up in a small town near Reykjavik, she developed a deep connection to Iceland’s rugged natural beauty, a bond that would later shape her career.

After nearly two decades with Icelandic Airline, Sigurlaug returned to Iceland in 2013, where she transformed a former geothermal power plant staff building into the ION Adventure Hotel—a boutique property that  blends with the surrounding volcanic landscape.

Her collection of properties, including a second hotel in Reykjavik, embodies her dedication to connecting guests with Iceland’s vibrant culture and authentic spirit.

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