The Charleston Marketing Podcast

Silicon Harbor Hot Take: Carter Kennedy | Soloinsight


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A coastal city with global ambitions—this conversation with Soloinsight CEO Carter Kennedy shows what it takes to scale identity governance from Charleston into 41 countries while keeping culture, speed, and profitability intact. We open with the simple promise behind complex infrastructure: connecting visitors, contractors, employees, and tenants to the right places at the right times through compliant, integrated access. From a Class A lobby to a hospital corridor, Carter explains how referenceable customers and network effects turn hard-won first deals into a repeatable enterprise motion.

We dig into what building from Charleston looks like day to day: distributed hiring that complements a rising local scene, the real advantages of quality of life and a convenient airport, and the honest gaps in capital density that still need solving. Carter shares a clear go-to-market framework—industry conferences, channel partners, and word-of-mouth from marquee accounts—plus how a small sales team can land six-figure deals by focusing on value and outcomes. The roadmap for the region is equally direct: attract more investors to fuel proven playbooks, connect founders consistently through platforms like Dignation and Dig South, and turn momentum into that first billion-dollar win that seeds the next generation of companies.

AI threads through the strategy as a practical lever, not a buzzword. Carter breaks it down into three moves: automate internal processes to shorten implementations, enhance existing products so customers pay for smarter results, and launch new AI-driven offerings already in demand across healthcare, finance, and critical infrastructure. We close with tangible tak

South Carolina Research Authority (SCRA) is a public, nonprofit organization that fuels South Carolina’s innovation economy by supporting technology-based startups, academic research, and industry partnerships. Through funding, coaching, and its investment arm SC Launch, SCRA helps early-stage companies grow, commercialize ideas, and scale within the state’s key innovation sectors.

Support the show

Title Sponsor: Charleston American Marketing Association

Presenting Sponsor: Charleston Media Solutions

Annual Sponsor: SCRA; South Carolina Research Authority

Quarterly Sponsor: King and Columbus

CAMACast Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen

Silicon Harbor Hot Take Host: Stanfield Gray, https://digsouth.com

Produced and edited: RMBO Advertising

Photographer | Co-host: Kelli Morse

Score by:  The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase

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The Charleston Marketing PodcastBy Charleston AMA