Deva Rangarajan, a faculty member and Director for the Center for Professional Selling at Ball State University, brings both a practical and an academic perspective to sales. Having traveled extensively for work, Deva has tremendous insight into how customers operate in different regions of the world. He and Jeremey delve into NPS scores, the "Amazonification of Expectations", and being seen as a trusted advisor in the era of social media. Visit SalesLoft.com for show notes and insights from this episode.