In this episode, Tim Glomb and Richard Jones chat with Andrea Ghibaudi, Director of Enterprise Strategy at Silverbullet, a data-smart marketing services company. Andrea shares what it’s like to work for a company like Silverbullet where collecting, organizing, and comprehending data for organizations is their bread and butter. Tim and Richard ask Andrea to share his high-level data strategies for companies, how CPG brands can look beyond just e-commerce data for insights, and just how important it is to collect the right type of data. Learn what a data-smart organization can look like.

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