Simon Andrews is the publisher of Mobile Fix, a well-regarded newsletter focused on insights into mobile marketing, technology, and digital transformation. He is also the founder of Addictive!, a full-service mobile agency that has worked with brands, agencies, and adtech firms to navigate the complexities of mobile and digital advertising.

With over two decades of experience in the advertising industry at places like WPP, Simon has built a reputation as a thought leader in mobile technology, digital strategy, and mobile advertising. His expertise covers areas such as mobile innovation, mobile money, and emerging tech like the Internet of Things. Simon has regularly been featured at key industry events like SXSW and worked with prominent clients on mobile strategy and digital transformation projects​.

Time Stamps:

0:00 - The Evolution of Live Shopping

2:01 - Barry Diller's pivotal moment

4:59 - Chinese livestreaming and mobile commerce

10:11 - Live Shopping in the West and TikTok's role

22:36 - The Future of Live Shopping and Retail Media