Today I'm joined by Simon Barbato, who founded Mr B & Friends a leading brand agency who's created awesome brands for companies on the £100m journey.

We speak about what is a brand and how to use it to achieve your business vision.

Key Learnings:

• Accelerate your growth by being a brand leader in your category
• Can you distil your brand into one organising thought?
• The 4 stages of brand evolution - identity, product proposition, experience and content
• 2 speed strategy: some budget on brand building, some to brand activation

More from James:

Connect with James on LinkedIn or at peer-effect.com