Simon Borg, Creative Director of Populous Activate discusses key projects such as the London O2, and the Tottenham Hotspur’s Stadium.  From ensuring wayfinding and architecture work together, to incorporating brand into the very essence of a building, Simon shares some fascinating insights into lessons he's learnt, and what he thinks will be the key challenges in the future.

Simon Borg, Creative Director of Populous Activate discusses key projects such as the London O2, and the Tottenham Hotspur’s Stadium. From ensuring wayfinding and architecture work together, to incorporating brand into the very essence of a building, Simon shares some fascinating insights into lessons he's learnt, and what he thinks will be the key challenges in the future.

Simon Borg, Creative Director of Populous Activate discusses key projects such as the London O2, and the Tottenham Hotspur’s Stadium.&nbsp; From ensuring wayfinding and architecture work together, to incorporating brand into the very essence of a building, Simon shares some fascinating insights into lessons he's learnt, and what he thinks will be the key challenges in the future.

Simon Borg: bringing brands to life in some of the world's greatest stadiums

The Spacecraft Podcast series reviews and examines how well-designed workspaces can be transformative, not just for day-to-day working, but for businesses as a whole. Dan Moscrop, Founder and CEO of Them Design speaks with leading businesses to see how design has impacted their workspaces. We interview the directors of co-working organisations that are leading the charge on how office spaces should be created, and the architects behind some of the most innovative office environments you'll see.

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Simon Borg: bringing brands to life in some of the world's greatest stadiums

Simon Borg: bringing brands to life in some of the world's greatest stadiums