Did you know that the world drinks more than a million colas per minute but almost none of the money goes back to the farmers who originally discovered cola in the first place? That’s where Karma Cola comes in!

On this episode of The Empowered Challenger, Prentice talks with New Zealand native Simon Coley, the co-founder of Karma Cola, a challenger soft drink brand that aims to do good.

The company, which was founded in 2012, is taking on massive brands like Coca-Cola with Fairtrade and organic drinks that give back money from each bottle sold to cola nut producers in Sierra Leone. How do they do it? Have a listen.