No matter where you are in the world, you can usually tell the quality of the bar you're standing in by whether they have Fords Gin on the back bar, or even in their well. 

Referred to by those in the know as the bartender's gin, Fords started back in 2014, and it's still going strong. 

Today we talk to the man himself, Simon Ford, about building a brand, what makes Fords different and why you should probably have a bottle at your home too.