Simon Griffiths is CEO and co-founder of Who-Gives-a-Crap, they make and sell toilet paper, but they’re having an impact that goes well beyond the product we see in bathrooms all over Australia. The company has a clearly defined purpose to bring the miracle of toilets to the 2.3 billion people all over the world who don’t have access to one.

Despite the hilarious potential for puns, the toilet paper business is actually pretty perfect for the social enterprise model. Simon and his team give 50% of their profits to a range of charities that are working towards providing water and sanitation services, infrastructure and education to millions of people all over the world.

As Simon explains, he wanted to find a way to raise money for worthwhile causes, but he wanted to find a way that was more sustainable than relying on donations and grants.

At the same time it brings awareness of the issue right into our homes. And arguably into the smallest, and most intimate of rooms in our houses. With the colourful packaging telling a story, and reminding us how lucky we are to have a loo of our own.

For all the links check out www.johntreadgold.com

Enjoy!