What is the importance of having the right marketing and strategy plan in place when entering the Chinese market?  Is your product the right product, would it sell to the Chinese market?  Stacey talks with Simon Kaiyuli, principal of Cross Cultural Partner about marketing strategy in China, how it’s very different to working with Australian consumers.

For more information about this episode visit http://eaglewavesradio.com.au/episode/view/aus-asia-business-does-strong-brand-presence-in-australia-guarantee-success-in-china