Simon Killeen comes with quite the pedigree, being a seventh-generation Rutherglen-born winemaker. Growing up in vineyards and cellars very quickly made an impact, he barely entertained any other career apart from wine. After many years of experience in vineyards and wineries around the world, he made the bold decision to start his own project; Simão & Co. It was his intention to champion the Greater North-East of Victoria, purchasing grapes from growers in multiple regions. He joined me on this episode to talk about his journey and how he hopes to change people's perceptions of this somewhat misunderstood part of the country.