Many marketers spend most of their time experimenting with platforms trying to get free attention and free reach, instead of perfecting the message, and then getting that message in front of more of the right people. What is the best progression of owned, earned and paid media that will give our strategies the results we actually want. Why is it a waste to put money behind the message that isn’t unique or controversial enough? On this episode, strategic content marketer and founder of the Brain Wheel, Simon Lamey, shares why you shouldn’t skip earned media and how to get a social media strategy to work.