How well do you really know your customer?

Simon MacKenzie is a seasoned biotech executive, whilst his background is predominantly drug discovery and biotech, his more recent ventures have encouraged a wider scope towards business generation and development, providing strategic management and sales expertise to startups and young ambitious businesses.

An early understanding of what to build and how to pitch it is vital to the success of a startup, whether you are looking for partners, customers or funding. In the talk Simon will explore ideas around the topic of your customer, using examples from his recent ventures.

**Watch the full video from this talk and read the accompanying blog here: [futureworlds.com/blog](https://futureworlds.com/blog-tips-understanding-customer/)**