Writing a book is hard, and Simon Sinek thinks that’s the point.

In this conversation, Simon joins Eric Koester for a candid, unscripted discussion about what separates meaningful books from forgettable ones. He breaks down why most ideas don’t deserve book-length treatment, why chasing bestseller lists misses the mark, and why depth, not speed, is the real value of authorship.

They also explore how writers actually find their rhythm, why “writer’s block” is often a signal to change your approach, and how Simon thinks about worthy rivals, long-term impact, and writing books that still matter ten years later.

This episode is especially relevant for first-time authors, thought leaders, and anyone who wants their book to do more than spike sales for a few weeks.