In this video I will talk about the Start with Why: How Great Leaders Inspire Everyone to Take Action book by Simon Sinek.

This book is about how to start a lasting company with a loyal customer base who will support your company. How to market your company as a mission rather than a product and why it is important. It talked about why people buy certain products even if its irrational and how we make decisions. 

Geoffrey Moore: Crossing the Chasm https://youtu.be/HlGZ7T_a7-A

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