<p>What makes a campaign successful in the Asia-Pacific? </p><p>Today we will explore the nuances of the communications in industry in China with RJ and Simon Vericel, Founder and MC of Influence Matters. They dive into the APAC media landscape and how it is similar and differs from Europe and North America – and what global brands need to know to succeed.</p>

What makes a campaign successful in the Asia-Pacific? Today we will explore the nuances of the communications in industry in China with RJ and Simon Vericel, Founder and MC of Influence Matters. They dive into the APAC media landscape and how it is similar and differs from Europe and North America – and what global brands need to know to succeed.

Simon Vericel - Founder of Influence Matters

This Side of the Wire is a podcast hosted by Wireside Communications Partner and Co-CEO RJ Bardsley, focused on the intersection of communications and technology. 

In each episode, RJ chats with an industry expert to get their perspective on how the technology industry is changing and the impacts this has on society, the economy and the environment.

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This Side of the Wire is a podcast hosted by Wireside Communications Partner and Co-CEO RJ Bardsley, focused on the intersection of communications and technology. In each episode, RJ chats with an industry expert to get their perspective on how the technology industry is changing and the impacts this has on society, the economy and the environment.

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Simon Vericel - Founder of Influence Matters

Simon Vericel - Founder of Influence Matters