Simon Wardle, Octagon’s Chief Strategy Officer, and my go-to on understanding Why Fans Are Fans. I learn something every time I talk to Simon, and this conversation was no different. We jump from the differences between men and women fans to the key attributes of why fans like different sports (sense of belonging, nostalgia, athlete affinity, etc.). I really liked the chapter where we talk about what traditional sports fandom has similar characteristics of an esports fan (I was surprised!).