George The Farmer was born out of a creative endeavour by Hello Friday http://www.hellofriday.com.au/ , the creative powerhouse of Simone Kain and Ben Hood.
https://www.georgethefarmer.com.au/
It started as an interactive app and has blossomed into a huge retail range including toys and books, education programs, live performances and a big social media presence.
Simone and Ben have created a number of different forums including songs- this one is to celebrate the International Year of the Pulse https://soundcloud.com/user-912151459/pulse-party
Or this one learning about potatoes. https://www.youtube.com/watch?v=fmuueelyQww
Simone has also won the South Australia RIRDC Rural Women's Award. http://www.abc.net.au/news/rural/2017-02-14/simone-kain-wins-rirdc-rural-womens-award-sa/8269740