In this episode, Steve and Jake discuss 3 key characteristics of a Lead Magnet, that really apply to anything you're sharing with your prospects - they have to be clear, simple, and purposeful. Clarity stops your prospect getting confused, simplicity stops them getting stuck, and purposefulness makes sure that your prospects will be more attracted to work with you in the future.

In this episode, Steve and Jake discuss 3 key characteristics of a Lead Magnet, that really apply to anything you're sharing with your prospects - they have to be clear, simple, and purposeful. Clarity stops your prospect getting confused, simplicity stops them getting stuck, and purposefulness makes sure that your prospects will be more attracted to work with you in the future.

Simple, Clear, Purposeful, 13th August, Episode 18

The Midlife Solopreneur Podcast explores motivation, marketing, sales, and much more, aimed at 45+ running their own business. Our motto is "you might be a solopreneur, but you are not on your own."

Visit my website at <a href="https://midlifesolopreneur.com/" target="_blank">https://midlifesolopreneur.com/</a>

Business

Entrepreneurship

Education

Self-Improvement

How To

Marketing

The Midlife Solopreneur Podcast explores motivation, marketing, sales, and much more, aimed at 45+ running their own business. Our motto is "you might be a solopreneur, but you are not on your own." Visit my website at https://midlifesolopreneur.com/

The Midlife Solopreneur Podcast explores motivation, marketing, sales, and much more, aimed at 45+ running their own business. Our motto is "you might be a solopreneur, but you are not on your own."

Visit my website at <a href="https://midlifesolopreneur.com/" rel="noopener noreferrer">https://midlifesolopreneur.com/</a>

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Simple, Clear, Purposeful, 13th August, Episode 18

Simple, Clear, Purposeful, 13th August, Episode 18