Jake LaCaze

Simple is a choice


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As a teenager, I was impressed by complexity. I wanted to believe my heroes had done things no one else could do.

But these days, I’m more impressed—and even inspired—by simplicity. Just because something is simple doesn’t mean it’s easy. If that were the case, everyone would keep things simple.

But simple works because it needs little to no explanation. Either you get it or you don’t.

And if it’s simple, that means everyone can do it. They just choose not to.

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Jake LaCazeBy Jake LaCaze