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Simple Outreach Still Works ft. Ada Patience Arembang
In today's episode, I chat with Ada Patience Arembang, founder at AVGA, about running a virtual assistant agency focused on lead generation, social media management, and VA services for founders, coaches, and service-based businesses across the US, Canada, Switzerland, Nigeria, and Kenya.
We explore her campaign for a New York social media agency targeting restaurant and cafe owners—scraping Yelp for businesses with strong offline presence but weak online footprint, cross-referencing their Instagram for low engagement, and using that gap as the core hook in cold email outreach to convert 500 verified leads into paying clients. Ada breaks down her philosophy that AI tools don't replace human thinking—they amplify it—and that the quality of input you give any intelligent system, human or AI, is the deciding factor in whether it produces results. She shares her journey from executive virtual assistant managing emails and calendars, to teaching herself lead generation to find her own clients through Slack founder communities, to realizing she was better at lead gen than anything else, making the switch, scaling to the point of needing to delegate, and founding AVGA to connect businesses with trained virtual assistants. Ada also coaches aspiring lead generation specialists and shares the biggest mistake beginners make: treating lead gen as a mechanical process of generate, verify, send—instead of first deeply understanding the ICP, their pain points, their business language, and leading with a free offer (like a profile optimization) that proves competence before asking for anything. Her advice: give something to get something—read their website, study the about page, learn the owner, and make every outreach sound like it came from someone who actually did their homework.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:20) What AVGA Does: VA Agency Covering Lead Gen, Social Media, and VA Services
(01:11) Campaign Story: Social Media Agency Targeting NYC Restaurant and Cafe Owners
(03:03) Using Yelp Scraping and Instagram Audit as the Outreach Hook
(04:12) Why Publicly Available Data Makes Hyper-Personalized Outreach Possible
(05:05) Ada's Journey: EVA to Lead Gen Expert to Agency Founder
(06:35) Predictions: AI Amplifies Human Input, Never Replaces It
(08:47) Advice for Beginners: ICP First, Free Offer Second, Keywords Third
(10:41) Why Getting Attention Is the Real Hard Work in Lead Gen
🔗 CONNECT WITH ADA
👥 LinkedIn
📸 Instagram
🔗 CONNECT WITH SAURAV
🎥 YouTube Channel
🐦 X (Twitter)
💻 Website
👥 LinkedIn
📧 Email - [email protected]
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
View all episodes
By Saurav GuptaIn today's episode, I chat with Ada Patience Arembang, founder at AVGA, about running a virtual assistant agency focused on lead generation, social media management, and VA services for founders, coaches, and service-based businesses across the US, Canada, Switzerland, Nigeria, and Kenya.
We explore her campaign for a New York social media agency targeting restaurant and cafe owners—scraping Yelp for businesses with strong offline presence but weak online footprint, cross-referencing their Instagram for low engagement, and using that gap as the core hook in cold email outreach to convert 500 verified leads into paying clients. Ada breaks down her philosophy that AI tools don't replace human thinking—they amplify it—and that the quality of input you give any intelligent system, human or AI, is the deciding factor in whether it produces results. She shares her journey from executive virtual assistant managing emails and calendars, to teaching herself lead generation to find her own clients through Slack founder communities, to realizing she was better at lead gen than anything else, making the switch, scaling to the point of needing to delegate, and founding AVGA to connect businesses with trained virtual assistants. Ada also coaches aspiring lead generation specialists and shares the biggest mistake beginners make: treating lead gen as a mechanical process of generate, verify, send—instead of first deeply understanding the ICP, their pain points, their business language, and leading with a free offer (like a profile optimization) that proves competence before asking for anything. Her advice: give something to get something—read their website, study the about page, learn the owner, and make every outreach sound like it came from someone who actually did their homework.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:20) What AVGA Does: VA Agency Covering Lead Gen, Social Media, and VA Services
(01:11) Campaign Story: Social Media Agency Targeting NYC Restaurant and Cafe Owners
(03:03) Using Yelp Scraping and Instagram Audit as the Outreach Hook
(04:12) Why Publicly Available Data Makes Hyper-Personalized Outreach Possible
(05:05) Ada's Journey: EVA to Lead Gen Expert to Agency Founder
(06:35) Predictions: AI Amplifies Human Input, Never Replaces It
(08:47) Advice for Beginners: ICP First, Free Offer Second, Keywords Third
(10:41) Why Getting Attention Is the Real Hard Work in Lead Gen
🔗 CONNECT WITH ADA
👥 LinkedIn
📸 Instagram
🔗 CONNECT WITH SAURAV
🎥 YouTube Channel
🐦 X (Twitter)
💻 Website
👥 LinkedIn
📧 Email - [email protected]
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.