When a salesperson speaks, their objective should be to be clear.

One way to be clear is to avoid using gray words or words that are open to interpretation.

Gray words can be comparative words like more, less, better, and worse.

Gray words can also be broad like fewer, a lot, always, and never.

As you can imagine, being perceived as untruthful in selling is an obstacle to effective communication. | To read full story, visit https://startuparound.com/read/1575070310.684524/Simple-Rules-to-More-Effective-Communication-for-Salespeople?ref=audio_experience