In the first of Taleist's Stand Out Sessions (https://taleist.agency/sos), copywriter Steven Lewis talked live from Sydney about direct response copywriting, storytelling, how to find your point of difference, among other topics like…

00:00 - Introduction 01:16 - Simple storytelling tips 06:23 - How to come up with blog post topics 12:57 - How can you use market research to know your customers 17:20 - How often should you change the words on your website 19:31 - What common marketing practices are no longer working 22:10 - What would you consider when writing a website for a coach or trainer 27:01 - A/B testing: Big changes or small changes?