In this episode, host Steph Blake sits down with Jon Mest, a former data scientist turned PR pro, to uncover practical, budget-friendly ways to level up your public relations game.

Jon shares his expertise on how small business owners can secure press coverage without shelling out for expensive agencies.

What You'll Learn:

• PR Basics: What every small business owner needs to know

• Modern PR Strategies: What works today and why

• Tailoring Your PR Plan: Strategies designed for small businesses

• Building Brand Awareness: How to stand out without overspending

• Pitching Made Simple: Tips to craft pitches that get noticed

• Paid vs. Earned Media: What’s worth your time and budget

• Real-Life Mistakes to Avoid: Learn from common PR missteps

CONNECT WITH JON MEST

• Website
• LinkedIn

RESOURCES MENTIONED:

• 1300 Journalists' Twitter Handles

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HELPFUL LINKS

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