Sign up to save your podcasts
Or
Share Simple Tests, Significant Gains: How our research partner increased revenue by 130% with small changes.
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Simple Tests, Significant Gains: How our research partner increased revenue by 130% with small changes.
Presenter:
- Dr. Flint McGlaughlin, Director, MarketingExperiments
Online testing can lead to major ROI gains – if the right tests
are set up, executed and analyzed effectively.
Even modest testing, done consistently, will give you a
significant edge over competitors. But you need to know:
- Which tests will provide the biggest potential impact?
- How should you structure tests for consistency and accuracy?
- How can you keep improving results and success rates?
View all episodes
By MarketingExperiments
5
33 ratings
Presenter:
- Dr. Flint McGlaughlin, Director, MarketingExperiments
Online testing can lead to major ROI gains – if the right tests
are set up, executed and analyzed effectively.
Even modest testing, done consistently, will give you a
significant edge over competitors. But you need to know:
- Which tests will provide the biggest potential impact?
- How should you structure tests for consistency and accuracy?
- How can you keep improving results and success rates?