Intellectual property is something that so many people don’t understand – but it really isn’t that complicated and could have a positive impact on your business.  Here is an explanation of the four main areas.  And don’t forget – the government website is incredibly helpful.

We’ve broken down what people buy into five different areas.  Most companies only earn money in one, or perhaps two of these. In this episode we explain what the five are and explore how you can find new ways to earn revenue by branching out.  It’s what client Benjamin Pollock’s Toyshop did.

It can be hard to understand how to use your intellectual assets to develop new ideas for your business.  But by listening to our CAKE analogy, you will never forget how!  It’s a very easy methodology to put into practice that you can start to apply today.

This short episode looks at how best to understand the ‘why’ of what you do to add value to your business… and if you are passionate about it even better!

We are all passionate about different things – but do your passions have a role in your business? And can you harness your skills and talents in inventive ways to grow?  This episode helps you understand the difference and you can hear a great case study that led Ben Wild to diversify.

If you map your individual life and work history, you will discover that you have hidden value in your journey to here.  By basing your work in your life trajectory, it can set you apart creating a business that no-one else can emulate. Here’s how…