In tracking members' experiences with Aetna's CDHPs, Kathleen Campbell, head of the insurer's CDHPs, notes that more employers are now offering CDHPS and explains why enrollment within these organizations has increased. Campbell also discusses Aetna's suite of CDHP products and Aetna's focus on simplicity within their CDHPs. Campbell, along with Julie Bunde, director of product management at HealthPartners and Alexander "Sander" Domaszewicz, a principal and senior consultant with Mercer Health and Benefits Services described the essential elements needed for a consumer-directed health plan to successfully engage consumers in their health and control healthcare costs, and how the elements translate to a consumer-directed benefit strategy for health plans and employers during a June 26, 2008 webinar, Essential Keys To Success for Consumer-Directed Health Plans.