In this special 100th episode of Simpli.fi TV, CEO Frost Prioleau and CTO Paul Harrison reflect on Simpli.fi's inception, evolution from display to omnichannel advertising, emphasizing innovative use of unstructured data, adaptability to industry shifts like mobile and CTV, and the team's pivotal role. They outline the future vision: integrating acquired platforms for end-to-end campaign management, easing the transition from linear to CTV, and expanding services to unlock omnichannel opportunities. Simpli.fi aims to empower advertisers of all sizes, tapping into the vast potential of digital advertising while focusing on client success and innovation.