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Title: Simplify

Subtitle: How the Best Businesses in the World Succeed

Author: Richard Koch, Greg Lockwood

Narrator: Roger Davis

Format: Unabridged

Length: 8 hrs and 9 mins

Language: English

Release date: 07-27-17

Publisher: Hachette Audio UK

Ratings: 4.5 of 5 out of 19 votes

Genres: Business, Management

Publisher's Summary:

For the past 40 years, Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of success?

Working with venture capitalist Greg Lockwood, his coauthor on Superconnect, and supported by research from the elite firm of OC&C Strategy Consultants, Koch has the answer.

The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price - take Ryanair's budget flights, which still take you from A to B but so cheaply that nearly everyone can afford them, multiplying the size of their market - and some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices. With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyse their business' potential to become a simplifier and which route they should take to maximise the impact.

Members Reviews:

Yes we get the Why, more on the How please

Great points but half of the book felt like a white paper or scientific journal. The examples were repetitive and felt stale after awhile. Perhaps a How rather than Why focus would be better.