Whether you are an AE just starting your sales career or in a rut - objection handling can be the toughest challenge.  Maybe you are a sales manager with a group of AEs to which you'd like to teach a repeatable, scalable sales tactic to achieve better results.  This episode is for you.  Hannah and James have on Brad Bilen, Senior Manager - Head of US 3P Direct Sales who walks us through his 4 step sales motion.  Acknowledge, Clarify, Feature Benefits, Close.  This 15 minute episode is packed with actionable tips that you can take to your next sales conversation.

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