Do you find yourself overwhelmed with what it takes to market your business? Well you’re in for a treat, because today’s special guest is Mel Daniels. Mel is a content strategist, coach and speaker and she works with busy business owners just like you, to help them get visible and market their business in a genuine way.

In our conversation Mel shares some incredible tips and tools to help you simplify your content marketing so that you can show up and do the work that connects, nurtures and converts your ideal client.

Also in this episode we explore what a content marketing strategy actually is, and why having one can be game changing for your business. Mel also shares with us how important it is to be a client-centric organisation. Knowing your ideal client’s problems and desired outcomes or transformations helps drive the success of your marketing strategy.

Mel is also incredibly passionate about the importance of understanding yourself and how you stand out. She explains the value of understanding this, not only for your content marketing strategy but the value it brings to your business overall.

We also explore Instagram and the importance of using the entire content ecosystem. Mel highlights how the recent Instagram changes reveal some exciting opportunities. We also discuss the importance of using the entire content ecosystem and how to make one piece of content go further - it’s all about simplification and ease. Safeguarding client relationships is another important topic we discussed and Mel shares her tips around lead magnets and email lists.

I loved every second of this conversation. It reinforces the message of sitting in your power and strengths and owning your expertise. When you do this, content marketing becomes that much easier.

If Mel’s style and message resonates with you then you might be keen to know more about her membership group, The Content Effect, where she supports business owners just like yourself to be visible with their own content marketing.

LINKS:

Previous episodes mentioned: 

Ep 17 - The only metric for success, is the one you set for yourself

Ep 48 - Growth Strategy - Why Business Transformation is necessary for small businesses

Connect with Mel Daniels: 

• Instagram: https://www.instagram.com/meldbusiness/
• Facebook: https://www.facebook.com/meldbusiness/
• Website: https://www.meldbusinessservices.com.au/
• Podcast: https://podcasts.apple.com/au/podcast/the-powerful-content-podcast/id1615328085

Join the waitlist:  The Run Your Business Like a Boss Academy

Connect With Me:

• Free Download: Ideal Client Avatar Workbook
• Work with me: Business Strategy Workshop
• Work with me: 1:1 Business Accelerator Program
• Join the waitlist:  The Run Your Business Like a Boss Academy
• Visit the website: