From a technology-standpoint, MACH is fantastic. However, the commercial-side of MACH can be cumbersome. Live from MACH Haus in New York, Kelly and Piyush Patel (Chief Strategic Business Development Officer of Algolia) go deep on the various industry initiatives to simplify the commercial-side of MACH. We discuss white labeling, BPO, cloud marketplaces, what the MACH Alliance has/can do, and more.

00:35 Welcome to NRF 2024, MACH Haus

02:17 What is NRF?

03:03 How does NRF differ from Shoptalk?

03:50 More about Algolia

04:55 Why the market is adopting MACH

10:03 Making the commercial side of MACH easier

11:45 Vendors and organizational boundaries within an enterprise - tech, business, finance, procurement, legal, etc

12:30 Defining Terms: SI/GSI, ISV, Order Form, MSA, DPA, NDA, SLA

16:00 Straight up purchase: What is it, how it works, when it makes sense, drawbacks

17:35 How do accelerators work?

19:25 AWS & GCP present/sponsoring at MACH Haus. Discussing their marketplaces

21:40 MACH Alliance and streamlining the commercial & legal side

24:25 What can individual vendors do to simplify resell

25:53 ISVs embedding other ISVs

26:31 Vendor consolidation

28:24 Let's say you're a retailer and you use an SI. Does that make it easier? BPO

31:35 What's the hope for the future?

34:50 Kelly’s challenge to the MACH Alliance