In this episode, Ashok Sundararajan, Global Head of Product at Ridecell, discusses how leasing and fleet companies are navigating the shift toward electrification while tackling operational complexity. He shares how Ridecell 360 helps solve industry-wide challenges by providing real-time vehicle visibility, orchestrating workflows, and enabling self-serve digital experiences. Hear how companies like Merchants are transforming short-term rental operations with automation—boosting efficiency, reducing idle time, and enhancing the customer experience across the vehicle lifecycle.

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