Join me and my guest Ben Guttmann, the author of 'Simply Put: Why Clear Messages Win and How to Design Them.' From navigating the world of marketing to teaching digital marketing,

Ben shares insights and practical expertise on why simplicity is key to effective communication. Discover how we can refine our messaging strategy by applying five key design principles.

Highlights from this episode:

• The crucial role of clear messaging in marketing, enhancing the receiver's understanding and trust.
• Ben's five attributes of clear communication: beneficial, focused, salient, empathetic, and minimal.
• The significant impact of tailoring messages to individuals versus broad audiences.
• The resonance of everyday language and human-like communication in fostering authenticity.
• The limitations of AI in crafting intuitive messages, highlighting the importance of human touch.
• Insights on the purposes of crafting messaging and communicating, distinguishing between complexity and complication.

Show notes: https://akuzmagroup.com/podcast/simplyput

More about Ben:

Website: https://www.benguttmann.com/

LinkedIn: https://www.linkedin.com/in/benguttmann/

“Simply Put” Book: https://www.benguttmann.com/simply-put-book

If you like today’s podcast, please like, subscribe, write a review, share it with others, and please tune in as I have real conversations with my guests on how they’re living the width of their lives.

Thank you!

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