Industry titans collide as James, Nick, and Jimmy step into the arena to dissect the fallout from their explosive sit-down with PCA CEO Joshua Habursky. Representing the powerhouse trio of Manufacturer, Retailer, and Media, they bring perspectives that rarely align—and the tension is palpable. Just as the debate threatens to spiral out of control, a surprise return from an old friend shifts the energy, but the peace is short-lived. Nick pulls back the curtain on the manufacturing world with a revelation that changes the context of the trade show, while Jimmy pulls no punches, voicing the raw, unfiltered concerns of a brick-and-mortar retailer fighting to survive. The episode culminates in a high-stakes interrogation of the media's true role: are they industry watchdogs, or just part of the machine? Clear the air. Find the truth. Listen now.