James He is the co-founder and CEO of Artificial Societies, a company at the forefront of simulating human social dynamics using AI. With a background spanning data science, behavioral sciences, and entrepreneurship, James has dedicated his career to bridging technology and human understanding.

After earning First Class Honours in Psychological & Behavioural Sciences from the University of Cambridge, where he focused on data science, neuroscience, and social dynamics, James gained experience as the first machine learning and data scientist at Yonder Credit Card. There, he developed and deployed advanced systems for behavioral prediction and decision-making.

At Artificial Societies, James leads a team building AI-driven simulations that allow organizations to test messages, products, and policies within realistic, organic digital societies before launching them in the real world. The platform creates hundreds of unique AI personas that interact and form communities, enabling clients to gain actionable insights into persuasiveness, message spread, and audience response at scale. Under his leadership, Artificial Societies has delivered over 25,000 insight reports and is partnered with leading brands and research institutions.

Driven by a vision to transform how organizations understand and engage with their audiences, James is advancing the use of artificial societies as a new paradigm in market research and social analysis.

During this episode, we discuss:

• How James left home when he was 14 to go to New Zealand for school on his own
• His interest being at the intersection of understanding humans and technology
• What Artificial Societies is
• How customers use Artificial Societies
• The importance of partnerships with like-minded companies
• How he uses Artificial Societies for itself
• His shoutout to Matt Carey, who runs AI Demo Days in London

And more. Tune into this episode as we dive into the intersection of AI and humans!