Podcast Overview: In this conversation, Will Clarke and Gabriela (Sinca) discuss the evolving landscape of the music industry, particularly in relation to the impact of AI on music creation, the role of artists, and the challenges posed by social media. They explore the uncertainty artists face in the current environment, the importance of authenticity, and the need for artists to adapt to new business models while building a community and emotional connection with their fans. In this engaging conversation, Will Clarke and Gabriela Sinca delve into the evolving landscape of the music industry, emphasizing the importance of fan engagement, the role of luck, and the necessity of building a strong network and brand. They discuss the changing image of DJs, the significance of quality music, and the hard work required to succeed. The conversation also touches on the future of streaming and the need for artists to adapt their business models to thrive in a competitive environment.

Who Is Sinca: Hailing from Montréal, Sinca brings a unique blend of her French-Canadian and Peruvian roots into her music, crafting an experience that resonates globally. Establishing herself as a rising star, she made her mark on the international circuit through recognition from influential labels such as Bedrock, Anjunadeep, All Day I Dream, Days Like Nights, and more. With a distinctive style nestled between house, progressive and melodic techno, Sinca's sets create unforgettable moments in diverse settings, in both intimate and expansive spaces. Her musical journey has left an indelible mark on iconic venues and festivals, including Coachella (Do Lab), Brooklyn Mirage, Stereo, Electric Island, Burning Man, Papaya Playa Project, Do Not Sit, Anjunadeep Explorations, and more. Sharing stages with industry titans like John Digweed, Lee Burridge, Sasha, Kölsch, Patrice Baümel, and Eli & Fur, Sinca is solidifying her presence in the global music scene. Selected as one of the top 20 artists to watch in 2024 by Dancing Astronaut, Sinca's journey is a testament to her creativity and musical skill. As she explores new musical territories, keep a keen eye on her, for she is destined to leave a lasting impact.

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