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"The post advertising world, or the post tv advertising world, or in the present, social media madness unclutter. A brand can only rely on not word of mouth. Word of mouth is painfully slow. So a brand looking for a decent amount of growth will have to rely on not just word of mouth, but supersonic word of mouth customers now choose. No, no, let me step back a little. Now, what will enhance this supersonic word of mouth? Or what will cause this?"