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"Anyway, getting back to storytelling and advertising, quite a few years ago, Sevicol was this brand which no one wanted to work with. And at that time Ogilvy in India was truly a powerhouse, but not as big as it is today. But it was a powerhouse with one of the best admin in probably the world, one Mister Piyush Pandey, who is an absolute genius when it comes to advertising and his book Pandemonium has probably sold millions. But I digress. Let me get back to Favicol."