What's in a Song

Singer Songwriter Jesse Ruben: Performance technique, his favorite chords and Creative PR


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Jesse Ruben is a Singer songwriter and a master performer.  In this episode, he shares performance techniques, how to connect with your audience, his favorite chords and advocating for yourself and finding innovative ways to get your music out there and so much more:

  • Writing songs that people reach for, that effect their lives.
  • What happens when your music is in service of the world.
  • Taking the path you are offered and following it.
  • Writing songs  that people need
  • Being a great live performer:
  1. Eye contact
  2. Never ever apologize
  3. Never start a song over
  4. Never point out a mistake
  5. Practice your songs in the dark so you know them so well you can focus on the audience


  • Messing up can be one of your best moments on a stage
  • How harmonic rhythm and chord choices can highlight an important lyric or moment in your song
  • Maj 6 chord, b7 chord and the 2 Major chord!

http://jesseruben.com

https://www.scarletkeys.com
https://www.instagram.com/skeys2021/
https://www.amazon.com/Craft-Songwriting-Music-Meaning-Emotion/dp/0876391927/ref=sr_1_1?crid=2PP55NU6E9ST6&keywords=the+craft+of+songwriting&qid=1659573139&sprefix=the+craft+of+songwritin%2Caps%2C153&sr=8-1

Engineer: Peter Sykes https://www.petersykesmusic.com

The show's theme song "What's in a Song" was co-written with Otto Gross
Recorded and performed by Otto Gross: 
@OttoGrossProduction (instagram)
@OttoGrossMusic (Youtube, facebook, TikTok)
https://biglink.to/ottogrossmusic

Scarlet's website:

https://www.scarletkeys.com

Scarlet's instagram: https://www.instagram.com/scarletkeysofficial/

To purchase Scarlet Keys' book "The Craft of Songwriting:

https://www.amazon.com/Craft-Songwriting-Music-Meaning-Emotion/dp/0876391927/ref=sr_1_1?crid=2PP55NU6E9ST6&keywords=the+craft+of+songwriting&qid=1659573139&sprefix=the+craft+of+songwritin%2Caps%2C153&sr=8-1



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